Monday, December 13, 2010

Bangalore : Marketing Initiatives for Corporate Education

Required Immedaitely for Leading Educational Client in BANGALORE,India. 

Candidates Interested/Having Experience in Educational Sector Preffered. 

No. of Positions : Multiple 
Location : BANGALORE 
Experience : 1-5 yrs in 

Job Purpose: To support marketing initiatives for our Corporate Education SBU. 


1. Research potential consumer & industry trends, advertising opportunities and conduct competitive analysis. 

2. Compile and analyze data to forecast trends, provide input and make recommendations for business optimization and planning. 

3. Execute marketing campaigns for Corporate Program SBU in conjunction with business team to meet set objectives while adhering to budget constraints. This needs to be done in close coordination with creative agency. 

4. Use on Online Marketing as one of the key media for brand building and student acquisition – Search Engine Marketing, Online Advertisement, Online PR, Social Media Marketing, etc 

5. Accountable for complete and ongoing analysis of each program based on established metrics and goals 

6. Liaison with media agency to ensure cost-effectiveness, quality and volume goals are achieved 

7. Oversee vendor payment to ensure accuracy and timeliness while maintaining compliance with established policies and procedures. 

8. Initiate & manage CRM activities for all programs successfully so as to use this as a platform to cross sell / up sell our offerings 

Skills & Knowledge 
• Post Graduate in Marketing from tier 2 institutes with 1-2yrs experience in marketing(min). 
• Good communication skills 
• Understanding student behavior 
• Exposure to Marketing – Brand and Online 

CTC – upto 5L p.a. ( variable pay included) 

Do revert for any clarification. 

Revert with Updated Profile & CTC Details. 

warm regards 
Satish Murthy 

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